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Case Studies

Rozelle Public School

Rozelle Public School (RPS) is a local primary school in Sydney's Inner West focusing on quality teaching. It is a well respected school which in particular is recognised for its exceptional school community.

How did Rozelle Public School use qualitative research to inform strategy and build community engagement?

RPS wanted to understand the needs of its school community broadly as well as get important input into its upcoming three year Strategic School Plan. The school also wanted to explore reactions to the recently adopted flexible learning space and within this framework, the pedagogical learning approach currently being trialled in year 4.

Leapfrog Research undertook a broad consultation with RPS parents (6 focus groups), students (4 focus groups) and staff (11 phone interviews). This provided an opportunity for a good cross section of the school community to voice their opinions and participate in the school's development.

How did this market research add value for Rozelle Public School?

Based on our market research, RPS was able to better understand the needs of parents, staff and students, and RPS' performance to date in terms of meeting these needs.

Most importantly, the findings allowed Rozelle Public School to identify that they were largely on track in terms of their direction for the upcoming three year strategic plan. Leapfrog Research was able to recommend how they should refine and prioritise the key priorities..

The research provided important insights about the pedagogical learning approach currently being trialled. Leapfrog provided recommendations for how to better communicate with parents and manage parent expectations about the experience, to reduce concerns overall.

There was real value in the process itself. Parents, staff and students were very pleased to have the opportunity to participate and have their voices heard.

   Rozelle Public School

I have engaged Juntos Marketing and Leapfrog Research to conduct several projects for Rozelle Public School. I have been delighted with their work and the strategic research recommendations they have provided, as well as the creative infographics they developed to communicate results in an effective and user friendly way.

They are great to work with and we now have an ongoing relationship, to build on our previous learnings as well as explore other aspects of our school's journey.

Stephanie Searle, Principal - Rozelle Public School
   The Moir Group

Moir Group

Moir Group is a recruitment firm specialising in accounting and financial recruitment. They take pride in putting care for candidates at the centre of all they do. Leapfrog Research and Juntos Marketing have an ongoing relationship with Moir Group for research, marketing strategy and marketing implementation.

How did Moir Group use qualitative research to inform their approach to their candidates?

Moir Group engaged Leapfrog Research to help them better understand their candidate segments. They wanted to validate their current segmentation approach and understand the behaviours, wants and needs of each segment in detail, in order to best engage with them. We conducted 30 in-depth phone interviews across Moir Group's key candidate segments.

How did this market research add value for Moir Group?

Based on the strategic insights and recommendations from our research, Moir Group has a much better understanding of its key segments. The research confirmed some existing corporate knowledge, but also revealed many new insights. It also helped identify some subtle, but important, differences between segments. As a result, Moir Group has been able to fine tune its approach, as well as introduce new segment specific initiatives that will add significant business value.

I was very happy with the work that Leapfrog Research did to help us better understand our candidate segments. Their strategic research insights and recommendations exceeded my expectations. Leapfrog provided excellent strategic direction and have allowed us to move forward with actionable, meaningful initiatives for our key segments.

Stephen Moir, Managing Director - Moir Group

National Library (ACT)

How did the National Library use our market research services?

We conducted a qualitative and quantitative study ‘to gain a better understanding of the usage behaviour, patterns and preferences of its on-site users and so develop service responses that meet the present and future needs of users of its facilities: on-site reference services, reading room facilities and delivery of items from the collection'. This study was a benchmark study, presented to the Board and repeated two years later to review attitudes.

Through extensive work with the National Library over a number of projects, Leapfrog Research has established the core drivers of various segments of the market. The research has been used to drive conceptual thinking about the services offered and to support development of the changing way in which services, exhibitions, and the new gallery space are utilised.

   Australian National Library (ACT)
   RANZCR

RANZCR (Department of Health and Ageing)

How did RANZCR use our market research services?

The study was designed to understand the levels of awareness within the community towards careers in Radiation Oncology and to determine attitudes towards particular careers in the field both prior to and after one year of promotion and project initiatives.

The study was complex and investigated attitudes amongst both youth within schools, those in undergraduate courses at university and amongst stakeholders within the industry. It entailed conducting extensive qualitative research both in-depth and intercept interviews and was supported by quantitative research amongst stakeholders.

Parliamentary Library (ACT)

How did the Parliamentary Library use our market research services?

The study incorporated both an in-depth exploration of all aspects of service delivery across the range of users of the Library in Parliament House in Canberra and measured attitudes towards the services provided.

The study represented a thorough review of all the services provided to staff and Senators and Members within Parliament. The findings enabled the Library to assess satisfaction with and use of its services to the range of users and to gain insights into the opportunities these services represent.

   Parliamentary Library Canberra
   Oxfam Australia

Oxfam

How did Oxfam use our market research services?

An online quantitative study was conducted with the Oxfam website visitors and non-visitors from internal lists. The objective of the study was to conduct a review of the Oxfam website amongst both supporters and non-supporters of Oxfam.

The study was used to develop psychographic profiles of visitors so that future strategy could be more tailored to visually accessible targets.

YWCA NSW

How did YWCA use our market research services?

This study was a qualitative study exploring the needs and attitudes of volunteers in Big Brother Big Sister programs set up to assist youth by providing support for young people who lack adequate role models.

   YWCA
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