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Case Studies

Forte Information Solutions

What is Forte Rhino?

A flagship offering from Forte Information Solutions, Forte Rhino is a fully automated sales management tool designed specifically for organisations with an on-the-ground team of sales representatives. All screens are tailored to exactly what sales representatives need during their field visits, and are accessed via their tablets. The system also provides specific, real time data for managers and sales directors, presented in an easy to understand format.

How did Forte Information Solutions use our market research services for Forte Rhino?

By interviewing a cross section of Forte Rhino users, the business was able to gain valuable business feedback from across a spectrum of users, including sales representatives and sales team managers.

Moving to an automated sales tool can be a totally new way of working for those who have always used a paper based system. User feedback is crucial in understanding how best to help make the transition smooth.

The research also provided valuable insights into the challenges sales representatives face, and how Forte Rhino can continue to address these.

How did this market research about Forte Rhino add value for Forte Information Solutions?

Based on the market research, Forte Information Solutions developed a set of clear communication messages for Forte Rhino, that reflect the offering and appeal to their target market. The messages have then been incorporated in a range of sales and business development materials, including updated brochures.

The research provided the business with a much better understanding of how Forte Rhino is seen in the market. Most invaluably, it provided guidance in how best to resonate with both new and existing clients.

Based on the research findings, we were able to develop more valuable , highly-targeted professional materials to assist in the sales process.

This project was conducted with our parent company Juntos Marketing.

   Forte Information Solutions
   Dee Why RSL Club

Dee Why RSL Club

Who is Dee Why RSL?

Based on the northern beaches of Sydney, Dee Why RSL is a large and vibrant local club. It is one of the largest clubs in NSW, with over 40,000 members.

How did Dee Why RSL use our market research services?

We undertook a comprehensive research program on behalf of Dee Why RSL, with both qualitative (12 focus groups) and quantitative research (online survey). A cross section of their members was invited to participate in the groups, providing the club with valuable feedback and a clear direction on which new member benefits to implement.

How did this market research add value for Dee Why RSL?

The market research outcomes provided tangible, valuable guidance for the club in updating and relaunching their membership program.

This project was conducted with our parent company Juntos Marketing.

National Library (ACT)

How did the National Library use our market research services?

We conducted a qualitative and quantitative study ‘to gain a better understanding of the usage behaviour, patterns and preferences of its on-site users and so develop service responses that meet the present and future needs of users of its facilities: on-site reference services, reading room facilities and delivery of items from the collection'. This study was a benchmark study, presented to the Board and repeated two years later to review attitudes.

Through extensive work with the National Library over a number of projects, Leapfrog Research has established the core drivers of various segments of the market. The research has been used to drive conceptual thinking about the services offered and to support development of the changing way in which services, exhibitions, and the new gallery space are utilised.

   Australian National Library (ACT)
   RANZCR

RANZCR (Department of Health and Ageing)

How did RANZCR use our market research services?

The study was designed to understand the levels of awareness within the community towards careers in Radiation Oncology and to determine attitudes towards particular careers in the field both prior to and after one year of promotion and project initiatives.

The study was complex and investigated attitudes amongst both youth within schools, those in undergraduate courses at university and amongst stakeholders within the industry. It entailed conducting extensive qualitative research both in-depth and intercept interviews and was supported by quantitative research amongst stakeholders.

Moir Group

Who is Moir Group?

Moir Group is a finance and accounting recruitment firm. They wanted to gain a more detailed understanding of external attitudes in customer relations.

How did Moir Group use our market research services?

We conducted a research study that combined qualitative and quantitative research to consolidate the business environment around its brand values. The exploration of attitudes encompassed an innovative design to uncover insights into the impact of interaction between consultants, clients and candidates. The project focused on understanding attitudes towards service delivery and developed a platform of operational dimensions critical to business development.

   The Moir Group
   Parliamentary Library Canberra

Parliamentary Library (ACT)

How did the Parliamentary Library use our market research services?

The study incorporated both an in-depth exploration of all aspects of service delivery across the range of users of the Library in Parliament House in Canberra and measured attitudes towards the services provided.

The study represented a thorough review of all the services provided to staff and Senators and Members within Parliament. The findings enabled the Library to assess satisfaction with and use of its services to the range of users and to gain insights into the opportunities these services represent.

Oxfam

How did Oxfam use our market research services?

An online quantitative study was conducted with the Oxfam website visitors and non-visitors from internal lists. The objective of the study was to conduct a review of the Oxfam website amongst both supporters and non-supporters of Oxfam.

The study was used to develop psychographic profiles of visitors so that future strategy could be more tailored to visually accessible targets.

   Oxfam Australia
   YWCA

YWCA NSW

How did YWCA use our market research services?

This study was a qualitative study exploring the needs and attitudes of volunteers in Big Brother Big Sister programs set up to assist youth by providing support for young people who lack adequate role models.

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