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We provide strategic yet practical market research solutions, developed collaboratively, to add true business value. We deliver quality results on time and to budget.

We conduct many different types of qualitative and quantitative market research, for numerous organisations, both corporate and government. We like to be flexible and work with whatever tools or methodologies are relevant to the project at hand, to create energy around a brand or organisation and deliver meaningful results.


Market Understanding

A better understanding of a market and competitors can be achieved by research into ...

Customer / Stakeholder understanding

Leapfrog research can undertake research to give new ways of looking at customers ...


Product / Service optimisation

Research can be used to help optimise your product / service offering by answering ...


Marketing Campaign evaluation

Research to evaluate a marketing campaign or marketing activity may include ...

 

We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.

 

Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.

 

Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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