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Research allows you to develop deeper understanding of customer behaviours, needs and wants; to map-out customer journeys and to discern audience segments. This is achieved through:

  • Consumer insights (behaviours, drivers, attitudes, needs and wants)
  • Segmentation and journey mapping
  • Satisfaction and loyalty surveys
  • Understanding customer experience (CX)
  • Co-design and community consultation.

Previous customer understanding executions:

   Oxfam Australia
   National Library ACT

We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.


Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.


Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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