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Research to evaluate a marketing campaign or marketing activity may include:

  • Tracking pre/post campaign awareness 04
  • Evaluating brand messages and USPs
  • Testing advertising and creative materials
  • Evaluating website user experience (UX).

Previous marketing evaluation executions:


We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.


Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.


Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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