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What We Do
Research to evaluate a marketing campaign or marketing activity may include:
- Tracking pre/post campaign awareness 04
- Evaluating brand messages and USPs
- Testing advertising and creative materials
- Evaluating website user experience (UX).
Previous marketing evaluation executions:
We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.
Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.
Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.
With the support, advice and professional recommendations we received, we were able to develop and implement high quality marketing and communications plans for volunteer participation in The Cancer Council NSW.
We were impressed with their ability to understand our situation and the task at hand. They provided valuable insights and actionable recommendations to ensure that our marketing investment was fully maximised.
They approached the task with a strong strategic plan and a clear view of the end goals. They led a comprehensive research project of our current clients and potential new prospects, made a series of recommendations based on the research findings and the end value to us was immense.
They helped us to determine a strong set of communication messages via targeted consumer research. Based on this, we were able to move from being reactive to being much more strategic in our marketing, and have experienced a significant ongoing improvement on our strong sales base.
About Us
Leapfrog Research is a Strategic Market Research Agency.
We use innovative qualitative research and quantitative research techniques and use a collaborative approach to deliver meaningful strategic insights with powerful commercial outcomes.
We have a depth of experience in qualitative research, survey design, desk research, quantitative research, research analysis and professional, high-level report writing.
