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Our research outcomes are clear, succinct and focus on delivering highly practical outcomes. This may include:

  • Testing and optimizing a new product/service
  • Determining or redefining brand positioning
  • Recommending staff satisfaction and engagement surveys
  • Measuring brand health/awareness

Previous product optimisation executions:

   The Moir Group
   Parliamentary Library Canberra

We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.


Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.


Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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