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We provide strategic yet practical market research solutions, developed collaboratively, to add true business value.

  • Quantitative Research - surveys & questionnaires (online, infield or by phone)
  • Qualitative Research - Focus groups, in-depth interviews, user-experience (UX), observations (in person or digitally)
  • Secondary Research - desk research to collate, review, synthesize and analyse existing information
  • Innovative Research - Co-design campaigns, citizen science, vox pops, oral histories, video diaries and more
  • Knowledge Translation - Innovative ways to gain impact and income from insights (infographics, videos, digital applications and commercialisation).

Market
Understanding

A better understanding of a market and competitors can be achieved by ...

Customer
Insights

Leapfrog research can undertake research to give new ways of looking at customers ...

Business
Insights

Research can be used to help optimise your product / service offering by answering ...

Optimise and
Evaluate

Research to evaluate a marketing campaign or marketing activity may include strategic ...

 

We have extensive experience in qualitative research including focus groups, in depth interviews, observational and ethnographic research. We have experience in both traditional face-to-face research as well as on-line qualitative research.

 

Our tailored quantitative studies typically enhance qualitative exploration and provide valuable measures of how well companies are tracking and/ or evidence needed for strong commercial outcomes. Increasingly quantitative surveys are now conducted online.

 

Leapfrog conducts research across many clients and sectors, with specialist sector understanding in the health, cultural, youth, aged care, education and commercial sectors.

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